The Other Teams, part 1

Until the Demo Day, we were not supposed to give out any information about the businesses in Oxygen. Now when this ban is officially lifted, I will take the opportunity to give a short overview on the other teams.

Andy from Barcode Beasties

Barcode Beasties – a game, where you would scan a barcode with your Android (and in the future, your iOs) phone and get a beastie to your phone for that. When you have collected several beasties, you could make them fight against each other. Developed by Afganistan-veteran Richard and his partner Andy, there’s more into that game than you would initially think. You see, you can make some conclusions about a person by knowing which barcodes he scans. Also, this game also opens a marketing channel to potential customers. During Oxygen, Richard and Andy made a test of promoting Diet Coke – they sent a message to their customers that if they scanned Diet Coke, they would get this special monster. Needless to say, Diet Coke was the most popular product to be scanned in the following weeks. So far the numbers are impressive – more than 100 000 downloads and >500 000 barcodes scanned.

Currently, Rich and Andy are working on a Premiership version of he game. There you would scan a product and get a “beastie” from English Premier League. This stuff has to be age-restricted. I bet there are moms who do not want to see their loved ones having real beasties such as Wayne Rooney kicking the sh*t of of their opponents on their kids’ phones…

Team BeHiring

BeHiring – Sam, John and Arek develop an online-recruiting solution which enables companies to hire people quickly and cost-efficiently. Currently a company can hire somebody by using an agency (which is expensive) or doing it themselves (which is lot of work). BeHiring aims to offer an online service where companies can hire as easily as with agency and with a fraction of the cost. So far they have develop a really early prototype with some cool and neat features.

James from Bertie & Bean

Bertie & Bean – the idea behind B&B is that kids grow fast. In fact, they grow like wildfire. This means that at the early stages of one’s life, parents have to buy her new clothes every 3-4 months and this makes having a baby a pretty expensive hobby. James and Steven offer a solution – they just finished developing a platform for child-clothes changing community. This means that for £15 you could swap your childs clothes with the parents of some other child who is slightly older. B&B offers all the infrastructure for that – online community with pictures (of clothes not kids, obviously), boxes to use etc.

I can see the value in this kind of service and I think that once they get their user base growing, this could be a big hit.

Cecilia from Fashiny explaining how women shop

Fashiny – men buy, women shop. When a man wants something, he goes to the shop, buys it and then comes back home. When a woman wants something, she goes to the shop, then another one, then another one, then another three. And still comes home empy-handed (or so they claim at least).

Women behave the same way online. Fashiny is there to make their life easier by learning about their preferences and recommending items to take a look at. I’m not a woman, thus cannot really tell if I need a service like that. But all the comments by my female readers are welcomed here.
These were the first four other businesses. In the next post I describe the other four.
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